Services
Public Relations
Public Relations is the most economical way to reach mass audiences. It stimulates awareness of your company's products and services and conveys the perception that your company is active and on the move!
- Create/Update Media list
- Compose and distribute press releases
- Pitch news and feature stories to various local media outlets
- Identify opportunities for your organization to build awareness, including but not limited to networking events, sponsorships, speaking engagements
Marketing Scheduling
A marketing calendar is a valuable tool in that it can keep you on track, making sure that you are using every opportunity that you have to market without lapsing in your efforts. But who has the time to create one?
- Develop and maintain an at-a-glance calendar for key personnel, including deadlines for tasks such as press releases, email marketing campaigns, print ad submissions and networking events
- Create reminder tasks in Outlook
- Coordinate efforts to ensure completion
Business Development
Networking and business development have changed dramatically over the years with the internet, social media networking and day to day time constraints. There are an abundance of opportunities to network in the community to promote your organization through professional networking and organizations. What if you're not a social butterfly?
- Steer you away from cold calling
- Coach you and your staff to overcome any challenges or barriers you might have to networking
- Teach you how to make the most of your time and maximize opportunities in establishing business relationships with your current clients and colleagues
- Implement your entire business development plan, from networking to follow up to making an initial appointment for your sales staff
Customer Relationship Management
A professional logo, an eye catching website and a well written brochure will help you obtain clients, but retaining these clients is up to your staff. Marketing and customer service go hand in hand.
- Facilitate Customer Service Training
- Conduct Mystery Shops
- Develop Incentive Programs
Graphic Design & Image Branding
Communication of your ideas and the way you tell your story are the most essential elements in any successful marketing campaign. A consistent brand is vital for a professional look, to ensure high visibility and memory retention. Your brand is what people think of when they see or hear your organization's name and illustrates the image your organization is trying to portray. Should you create something in house or use an online service that offer pre-made templates?
Professional, visually appealing marketing materials maximizes your business' success. What is your business' brand identity? Is it time to rejuvenate it?
- Logo
- Business Cards
- Stationary
- Brochure design
- Product Portfolios
- Ad Design
- Annual Reports
- Newsletters
- Website Consulting
- Copywriting and Editing
Business Planning
Planning for your business is vital to its success, whether it be a new or existing business or a for profit or not-for-profit. Create an outline that evaluates all aspects of your business venture, from defining what your business is all about to defining your short and long term goals and objectives, and how you're going to achieve them.
- Business Plans
- Feasibility Studies
- Marketing Plans
Fund Development
Fund development is about building relationships with people and other organizations that will support a non-profit organization. How do you know where to begin?
- Research and identify funding sources (corporate and private donors) that support a similar mission of the non-profit organization
- Compose donor letters and assist with mailings and follow up
- Compose a Case for Support narrative
- Assist with grant writing
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